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A site outpaced by success. is the leading photography equipment resource for professionals and amateurs alike. However, LensRentals' success was quickly outgrowing their existing e-commerce solution. While their inventory was growing, their site lacked browsing capabilities to match – and they were encountering scaling issues with shipping integration and order logistics.

A clear focus on the future.

Hashrocket delivered a cutting-edge redesign that met and surpassed all the previous website's capabilities and business needs. The new features a fully faceted custom search (for example, by manufacturer or lens focal length), a customized step-by-step checkout process, and a dynamic rental scheduling tool that can handle any timeframe the user might require. now leads their market in business value and user experience alike.